Tech Sales Turned Bageler

Peter Gunn was an account executive for a decade in silicon valley, working against a million dollar quota at high-growth software startups. After several years working in the content marketing and legal sectors, he found a special interest in the sales enablement space at companies like Gong and Paage. Big money; busy GTM executives; sink or swim.

As generative AI started to enter (plague?) the world of sales communication, Peter started to see first hand in his deals how difficult it was to compel action from prospects— their emails, LI, and even text now stuffed to the gills with automated messages. Bagel Theory arose out of a personal need to scream “I AM HUMAN” to prospects and turn heads.